Nike Design System
About this project
Nike’s first design system, Podium—this work set the foundation for consistent, scalable, and on-brand digital experiences, influencing systems across all Nike teams and partners globally.
Nike Tech Book
About this project
Nike Tech Book was Nike Sportswear’s first interactive, shoppable style guide—built to give athletes early access to the latest innovations. Available in 32 countries and 18 languages, it let Nike+ members explore stories, engage with products, and shop exclusive releases.
HTM Studio
About this project
For Nike’s 2016 Innovation Summit, our team built an interactive shoe design experience that connected physical objects. The project became one of the most memorable moments of the event.
Air Jordan Collection
About this project
A once-in-a-lifetime project capturing the full legacy of Air Jordan—from MJ’s first game-worn pair to the AJXXX1—shot directly from Nike’s DNA archive.
How I work
I specialize in transforming brands, offering a wide range of services from design to UI/UX, and design systems.
By leveraging innovative strategies and creative design aesthetic, I ensure memorable user experiences and provide versatile solutions to businesses looking to elevate their digital and physical presence.
Services
Design Systems
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I turn complex product ecosystems into clear, scalable design systems that empower teams and create consistent, high-quality user experiences. My work includes everything from foundational UI components and design tokens to documentation, usage guidelines, and cross-functional alignment. I’m here to help your product scale with clarity, cohesion, and impact—so your team can move faster and your experience stays on brand, every time.
Web Design
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I bring your vision to life through clean, thoughtful web design that balances form and function. From layout and typography to responsive behavior and user flow, I craft digital experiences that not only look great but also connect with your audience and drive results. My goal is to create websites that are fast, intuitive, and built to grow alongside your brand.
Product Design
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I bring ideas to life through thoughtful product design that’s grounded in usability, clarity, and impact. From early concepts to polished interfaces, I design intuitive, scalable experiences that solve real user problems and drive business value. My goal is to create digital products that feel effortless to use—and hard to live without.
UX/UI Design
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I design user experiences that are intuitive, accessible, and visually engaging. From wireframes to high-fidelity interfaces, I focus on creating UI that feels effortless and UX that solves real user needs. My goal is to craft digital experiences that are not just beautiful—but also meaningful, usable, and effective.
Prototyping
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I bring ideas to life through interactive prototypes that bridge the gap between concept and execution. Whether it’s low-fidelity wireframes or polished, clickable flows, I use prototyping to validate ideas, test usability, and align teams early in the design process. My goal is to make experiences feel real—fast—so teams can move with clarity and confidence.