Nike Tech Book

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Nike Tech Book was Nike Sportswear’s first interactive, shoppable style guide—designed to keep athletes ahead of the curve. Available on iOS and Android in 32 countries and 18 languages, it gave Nike+ members early access to the latest sport-style innovations, letting them explore athlete stories, engage with product content, and shop featured items exclusively.

Category

Art Direction, Branding, App Design

Deliverables

Brand identity package, immursive app design, digital content strategy

Credits

Agency — Enjoy the weather Client — Nike Sportwear

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