Air Jordan Collection

With the launch of Air Jordan 31— we at Enjoy the Weather pitched Jordan to build would would be the only definitive guide for sneaker heads and history buffs alike that Nike has ever done. This then lead to us photographing a series of 31 hero images—alongside over 800+ retros—spotlighting all original Air Jordan shoes from his frist to AJXXX1 from Nike’s DNA archive in Beaverton, OR. Each shoe was meticulously lit to showcase its unique materials, design details, and history. Look closely and you’ll see signs of real wear—and even Michael Jordan’s signature—etched into the legacy. One of the largest insurance policies had to go into this production to cover these rare and delicate relics of history.
Category
Web design, Photography, Industrial design, Digital production, Fabrication, Set design, Lighting







Deliverables
Responsive website, interactive menu, SEO-optimized conten
Credits
Agency — Enjoy the weather Partners — Nike DNA — Julia Parris — Luke Yablonsky — Richard "The Jordan Historian" Palmer
