Nike Design System

I led the creation and rollout of Nike’s first design system, Podium—selling to executive leadership, building the team, setting the vision, and driving adoption across the company. Our work defined the interface standards that enabled consistent, scalable, and on-brand experiences across Nike’s global digital ecosystem. As the Design Systems team, we owned core elements and values that influenced systems for all teams under the Nike brand. Collaborating closely with internal teams, brand creatives, external vendors, and international partners to deliver flexible, production-ready components at maximum scale.
Completion Date
Ongoing
Category
Design System









Deliverables
Guidelines, Templates, Visual identity guide, Custom Iconography
Credits
Jeremy Won Travis Burkstrand Isaac Ruiz April Lucero Hayley Hughes Jimmy Soat Mariana Bukvic Partners — Nike Digital Design Team — Nike Digital Eng Team — Nike A11y Team — Instrument
