Nike Design System

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I led the creation and rollout of Nike’s first design system, Podium—selling to executive leadership, building the team, setting the vision, and driving adoption across the company. Our work defined the interface standards that enabled consistent, scalable, and on-brand experiences across Nike’s global digital ecosystem. As the Design Systems team, we owned core elements and values that influenced systems for all teams under the Nike brand. Collaborating closely with internal teams, brand creatives, external vendors, and international partners to deliver flexible, production-ready components at maximum scale.

Completion Date

Ongoing

Category

Design System

Deliverables

Guidelines, Templates, Visual identity guide, Custom Iconography

Credits

Jeremy Won Travis Burkstrand Isaac Ruiz April Lucero Hayley Hughes Jimmy Soat Mariana Bukvic Partners — Nike Digital Design Team — Nike Digital Eng Team — Nike A11y Team — Instrument

Connect & Collab

Open to new opportunities and conversations—whether it’s a potential project, a design chat, or just a quick hello. Feel free to get in touch.

Connect & Collab

Open to new opportunities and conversations—whether it’s a potential project, a design chat, or just a quick hello. Feel free to get in touch.

Connect & Collab

Open to new opportunities and conversations—whether it’s a potential project, a design chat, or just a quick hello. Feel free to get in touch.